There is a wealth of information available for any business owner interested in launching their own internet marketing campaign. From PPC Management to SEO, there is no shortage of blogs, tutorials and software outlining the very best way to succeed online. On the surface, many of these sources make it seem like a successful internet presence is as easy as 1-2-3. They tell you how to do your own keyword research for your Pay-Per-Click account; manage your many social media pages; provide a list of ways to optimize your website and push its position up on the search engine results page.
You think to yourself, “Well, this doesn’t look so hard. What’s the big deal?” You take your newfound knowledge and hit the ground running. You establish a PPC account and are delighted to learn that Google will manage it for you; free of charge! You ask your Facebook-savvy nephew to oversee your social media pages and are pleased to see that he is diligently posting content to your wall; almost hourly. You stay up all night re-tooling the content on your website to include a keyword in every sentence and have the new content implemented immediately. Pleased with your now Expert understanding of internet marketing; you sit back and wait for the cash to start rolling in.
A month or so goes by and you hit a snag. Your website, which had been lost somewhere in the middle of the fourth page of results for your industry, has seemingly dropped off the search results altogether. Despite your nephew’s frequent posting, your social media pages are a ghost-town; even the occasional fan-interaction of before has disappeared…along with many of your fans. You check on the progress of your PPC account and are dismayed to find that not only has your budget disappeared (with no noticeable returns); but you are spending ten-times what you intended to; bidding on keywords which have nothing to do with your brand’s sector of your industry. What happened?
Unfortunately, you’ve discovered the hard way that do-it-yourself internet marketing can be as disastrous as any other professional service you may try to do on your own. Anyone who has ever unsuccessfully tried to save money on a plumber by fixing the leak themselves can tell you that your efforts may hurt more than they help. You could wind up spending more money cleaning up the supplemental damage you caused than you would have if you had just called a plumber in the first place.
Image may be NSFW.
Clik here to view.
The same holds true for internet marketing.
Don’t flood your basement trying to save a few dollars; call Exults today.
